Another Medical Matter of Music

2 months ago by Alan Cross | July 8, 2010 2:12 pm

I love medical studies involving music.  Scientists at the Universite de Bretagne-Sud and the Universite de Paris-Sud have discovered that it’s more likely that an average looking dude will get a phone number from a hot-looking woman if the woman has been exposed to romantic music first. 

Researchers looked at French women between 18 and 20 and exposed a controlled group to romantic music before sending them in to talk to average looking guys.  Those who heard romantic music before their talks were 52% more likely to give up a phone number than those who sat in silence.  Interesting hook-up tip. 

But why conduct this study at all?  Because behaviorists are most interested in the effects background music has on what we do, how we think and how we’ll act.  There’s actually deeper implications to these results than just getting a phone number.

Send to a friend Filed Under: Ongoing History of New Music
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  • @JerkInTheCorner
    July 21, 2010 at 8:49 am

    Yeah, but that’s French women…I need stats and tips for Canadian women. Help me out Alan.

    (Reply)
  • Eric
    July 21, 2010 at 10:54 am

    Although this is very interesting (not to mention promising for all average looking males out there) it is not very new in terms of researching the effect of music on people.

    The European Journal of Scientific Research has published this paper detailing the various effects music has on buyers:
    http://nicolas.gueguen.free.fr/Articles/EJSR2007.pdf

    I think the general consensus is that the music is there to make people feel at ease, if they are at ease, they will be more likely to accept a proposition (in this case a request for a phone number, in other studies a price tag on an article in the store.)

    My personal view on it is that these studies show that you can manipulate how people feel by playing the right music. Make them feel lonely before talking to someone and they will give out a phone number….

    (Reply)
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