More on Earworms

2 years ago by Alan Cross |

You know when you get a song stuck in your head and it just won’t go away?  The common term for that is “earworm,” a word invented by James Kellaris, a marketing professor at the University of Cincinnati back in 2000.  By some estimates, up to 99% of the population–which is to say, just about everybody–gets infected with an earworm at some point. 

This phenomenon fascinates neuroscientists like Andreane McNally-Gagnon at the University of Montreal.  She thinks that earworms may do more than get the auditory regions of the brain all fired up.  It’s possible, she says, that earworms also work in the areas of the brain that are associated with obsessive-compulsive disorders.  

If that’s true, then earworm research may have far greater implications than just trying to figure out how and why a song gets stuck in your head.
 

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