exploremusic

Like most nerds, I spend 90 minutes watching Steve Jobs’ keynote address at Apple’s World Wide Developers Conference in San Francisco.  What we got was a flurry of sales stats (“Two million iPads sold in 59 days!”) along with an introduction to the new OS that’ll be shared by both the new iPhone and the iPad and a variety of other pieces of news that you can read about here. 

While I realize that this presentation was for the benefit of developers first and consumers second, I was most disappointed that Steve-o and Apple didn’t announce anything about the rumoured new iteration of Apple TV (long, LONG overdue!) or, most incredibly, no cloud-based iTunes.

When Apple bought LaLa—a company that offered streaming services to mobile devices—speculation was that this is where iTunes was headed:  cloud-based music delivery.  And when it was announced that Apple was going to shut down LaLa at the end of May—which they did—bets were that Steve would announce that iTunes was going to evolve into this new cool thing pioneered by Lala.

Uh-huh.  At least not yet. To me, this was a big fail.  But maybe I’m just impatient.

Still, Apple HAS to be working on something like this.  Maybe we’ll hear about a new iTunes in September, which is traditionally when Apple rolls out music-related announcements like new iPods.  Failing that, we may have to wait until January.