exploremusic

Twitter can be an extremely powerful and efficient way of getting the word out on—well, just about anything.  This includes music. 

Back in January, Pearl Jam gave away a song in exchange for tweeting about it. Since then, this sort of thing has become even more common.

From today’s Globe and Mail:

Young Ottawa band hotshotcasino would love for you to download their new single for free, but you still have to pay them.

If you want their song This City, you can pay by telling people about it. What you say is up to you. That’s because the band, made up of four University of Ottawa students, has seized on the new, free social media tool Pay With a Tweet, and it’s already paying off.

Pay With a Tweet is the brainchild of Leif Abraham, 24, and Christian Behrendt, 36, both associate creative directors at the New York digital advertising agency R/GA. The service allows social media users to “pay” for almost anything by posting a message on either Twitter or Facebook about the product or the people who made it.

Read more about what they’re doing here.